Personal Injury Telemarketing News: The “Nocebo” and a Positive Care Model

Personal Injury Telemarketing News: The “Nocebo” and a Positive Care Model

Accident referral network, PI telemarketingLots of chiropractors do their own kinds of unique kind of patient outreach through the web. Practices do this in radically different ways. Online practice outreach can really have an impact on how a practice builds its operations and takes in new patients over time. With that in mind, it’s helpful to look at some of the approaches that these professional care providers take. A chiropractor’s advertising methods, and their partnerships with personal injury telemarketing services or other support businesses, can help determine that clinic’s level of success. At the Accident Referral Network, those in charge of supporting professional spinal care clinics pay a lot of attention to the best and most effective messages out there around chiropractic care.

Preparing a Special Message

A lot of chiropractic offices use fairly templated content or a standard kind of news approach to explain the value propositions or the benefits of chiropractic care. However, some doctors aren’t content with this approach. They want to bring their message to patients in new and radically different ways.

What is the “Nocebo?”

One example of this kind of less conventional marketing comes in the form of this Rehab Chiropractor Blog. A recent June post not only coined a new word, “nocebo,” but also talks quite a bit about the emotional and philosophical components of chiropractic care.

The nocebo sneaks up on us like a nefarious ninja.” writes Dr. Jason Brown.  “Quietly, the words we hear sneak into our minds.  Scientific sounding, but often misguided labels infect our thoughts, become our fears, and disable us.”

In talking about the idea of a nocebo, Dr. Brown presents the proposition that words, and the ideas that they carry, can get lost in our minds in different ways. His idea of the nocebo is similar to the idea of “memes,” where broadcasted words, symbols and ideas take on lives of their own accounts and bounce around within a given target audience.

“The ‘nocebo’ is a negative reaction to harmless stimulus, the opposite of a placebo. Quite often in healthcare, this is the idea that something is wrong.” writes Dr. Brown.

Dr. Brown also explains this another way: by saying that rather than instilling fear in patients,  medical professionals should guide them in more positive ways. By encouraging patients, Dr. Brown implies, much more can be done to alleviate their symptoms and help them to deal with chronic health issues in a more practical way.

So what kind of lesson does this type of outreach hold for chiropractic practices? It gives them a model and a framework for how to orient their content, revealing what kinds of ideas are out there. It also shows them that using third party services such as accident referral network or personal injury telemarketing services can be helpful when these qualified partner businesses are engaged in the same kinds of proactive work to uplift patients, rather than to work through a “fear-based” model. In the field of chiropractic care, where accident injury victims are already vulnerable to the power of suggestion, this is a big issue, and one that chiropractic doctors and practices should think about carefully.


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