Chiropractic Telemarketing News: California DC’s Use of Repetition

Chiropractic Telemarketing News: California DC’s Use of Repetition

Accident referral network, PI telemarketingHow do chiropractic doctors reach out to prospective patients over the web? How do practice administrators present compelling posts detailing the care philosophy of a spinal care office?

Chiropractic online marketing is not a one-size-fits-all solution. There’s no magic bullet for making sure that a practice resource will do what it’s intended to do. That said, various essential principles help doctors and others to get closer to long-term success with the marketing that they do for practices online.

Telling a Story – And Telling It Again

In some cases, and with moderation, repetition can be a good thing on a chiropractic blog. The key is to understand the needs of web readers and not bombard them with repetitive content.

Consider this chiropractic blog at Health and Family Spinal Care in Glendale, California. Looking at the top blog roll, it’s clear that Dr. Armen updates blog content on a regular basis. Scrolling through the roll reveals that a lot of the posts are similarly targeted and have similar kinds of titles.

One positive aspect of this is that the chiropractic blog is not just text, and each post has a good attractive visual, left aligned, and a large font title. There is also a diversity of topics. It seems that the practice adds to a list of posts about concussions on a monthly basis. There are also posts about different pediatric issues such as one titled ‘Alternatives to seizure medications for children in Glendale, California’ and another titled ‘Drug-free vertigo treatment in Glendale, California.’ Many of these blog posts directly reference the location as a specific kind of geo-targeting that’s not keyword or link-based, per se, but embedded in the title element.

Skipping a lot more of the HTML technicalities, the bottom line is that this blog presents somewhat repetitive content in a compelling and useful way. Are readers likely to care if subsequent posts address similar issues? Probably not, partly because of the access that they get to a range of data resources about different conditions and health issues.

Adding Personal Injury Telemarketing

Doctors can get a good look at some of the best ways to do chiropractic online marketing by just looking at what’s out there in the field. Building these projects is a whole other story. Crafting the right kinds of content and putting it in an accessible format requires a lot of hard work, but these efforts often pay off as doctors benefit from better visibility.

Chiropractors also have the alternative of contracting with the Accident Referral Network, a premier chiropractic telemarketing company. Our chiropractic telemarketing teams work to advance the interests of a practice by contacting auto accident victims and talking to them about care. We have benefited many single practices and helped doctors to get more new patient traffic in place for the long haul.


Personal Injury Telemarketing California

Chiropractic Marketing California

Chiropractic Telemarketing California

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